In the previous quarter, advertising spending is down around 40%. The pandemic has left marketers scrambling to understand how they need to reposition their campaigns to suit the current market better. Companies now have the opportunity to invest in marketing strategies that respect customers' beliefs and views. A specific plan that could enable your company to deliver a successful campaign is lead by respect for current events, offering value as it relates to your product, and developed targeting.
Respect Current Events
For marketers to successfully convey a supporting and positive message to consumers, they must be able to focus on the needs and desires of the consumers. For example, companies are providing information on how to wash or disinfect counters properly relate to the cleaning supplies they currently sell. Focusing on understanding the movement and reiterating the beliefs of it into your message will provide customers with the idea that you bring value to the current event taking place.
Bring Value to Your Product
Marketers understand that embedding a positive incentive into the product's sale will provide a tangible value around your brand and products. Not only can this cause a sort of hype around your product, but you are also contributing to a positive change while increasing the sales volume of your product, it is a win-win.
Target Your Specific Area's Market
Current events that happen affect areas differently; for instance, marketers may notice an unevenly distributed impact in one city versus the other. Target the message that highlights your understanding of the current situation in your message to consumers.
MKN specializes in enabling businesses to restructure and return to profitability after taking a beating during unfavorable times. Through well-thought strategy and implementation, MKN will ensure you are well prepared for the future to maintain sustainability.